The Nasdaq-listed VivoPower International has become the first publicly traded corporation to adopt Ripple as its main reserve asset through a groundbreaking XRP treasury strategy. The company executed this innovative approach after receiving $121 million from a private investment round led by His Royal Highness Prince Abdulaziz bin Turki Abdulaziz Al Saud, Chairman of Eleventh Holding. This major investment marks a growing institutional confidence in a digital asset treasury approach, which signifies a crucial step toward integrating this asset into corporate finance.
VivoPower’s new strategic direction allows it to reflect institutional cryptocurrency acceptance, accelerating corporate XRP adoption among publicly traded businesses through treasury strategy diversity. The market saw XRP experience a minor decline as its performance continued negative trends from the week despite optimistic news. The company’s future plans focus on using XRP to develop global payment systems and decentralized finance platforms, which could drive wider institutional adoption of digital assets.
Royal Backing Propels VivoPower’s Digital Asset Vision
VivoPower raised $121 million through a private share offering in which it sold 20 million shares at $6.05 per share, which exceeded its previous Nasdaq trading closing price. The primary investment leadership came from His Royal Highness Prince Abdulaziz bin Turki Abdulaziz Al Saud, who put forward $100 million together with other major investors such as former Ripple board member Adam Traidman. Prince Abdulaziz enjoyed leading this fundraising effort for a company that implements an innovative XRP treasury strategy.
The Saudi Prince, who has consistently held XRP, stated his common goal with VivoPower executives to grow into a publicly traded company that centers on XRP for the advantage of both the XRP community and VivoPower shareholders. His strategic investment showed his belief in the perfect moment for digital asset infrastructure to spread worldwide, including Saudi Arabia, which indicated substantial royal support for the venture.
Building a Comprehensive XRP-Centric Corporate Finance Framework
VivoPower will deploy most of the $121 million funds raised to build its full-scale XRP treasury strategy that includes XRP acquisition and retention as a fundamental reserve asset. The company plans to use its funds not only for XRP purchases but also to establish a specialized decentralized finance (DeFi) team while reducing corporate debt and developing its broader blockchain infrastructure. The proposed holistic strategy represents a strategic shift aimed at the complete integration of digital assets into both the operational activities and financial structure of the company.
Adam Traidman, previously a board member at Ripple and CEO of SBI Ripple Asia, became Chairman of the Board of Advisors at VivoPower while also investing in their latest round. Traidman recognized this development as “forward-looking” because it shows more institutional faith in XRP Ledger’s practical applications and paves the way for XRP’s deeper integration into worldwide financial systems.
XRP Adoption: Market Implications and Future Trajectory
VivoPower began using XRP as a treasury asset, which exemplifies growing corporate XRP adoption, positioning it next to Bitcoin, Ethereum, and Solana as corporate reserves. VivoPower decided to allocate XRP as a treasury asset because of the U.S. SEC’s new designation of XRP as a “strategic asset,” which supports the national Bitcoin reserve initiative. Several U.S. ETF issuers who have filed for XRP ETFs are currently waiting for SEC rulings, and according to Bloomberg analysts, there is an 85% likelihood of their approval.
Even though XRP showed positive long-term potential, its market response immediately after the announcement displayed limited enthusiasm as its value decreased by 2-3%, which added to its weekly losses. Kevin Chin, the executive chairman of the company, remains hopeful about using XRP to overcome international payment issues based on VivoPower’s operational insights. The company intends to accelerate the spin-offs for its electric vehicle (Tembo) and digital mining (Caret Digital) divisions to complete them before Q3 2025.
Redefining Corporate Treasury: The Future of Digital Assets
By implementing an XRP treasury strategy, VivoPower established a major corporate finance evolution milestone, which sets a standard for a robust digital asset treasury, especially for publicly traded companies to incorporate digital assets into their fundamental financial systems. The shift demonstrates institutional acknowledgment of XRP’s capabilities for practical applications and its future reserve asset status, which could trigger widespread adoption of cryptocurrency treasury methods throughout multiple business domains.
The strategic pivot demonstrates institutional and royal confidence in XRP’s future prospects due to expected regulatory clarity and continuous advancements in the XRPL ecosystem. Through its mission to back DeFi initiatives while solving worldwide payment issues, VivoPower’s trajectory will receive significant attention that could define the way public companies handle digital assets during future periods.
